If you look at many journalism sites and their various barnacles known as "organizations", you will see a lot of begging for money. A lot.
Not just obnoxiously begging for money, but a manipulative little sob story how giving your money is absolutely essential for democracy to survive.
And if it isn't begging for donations, it is a demand and threat to subscribe.
This is a gambit: if they cannot get funding through advertising and people wanting to subscribe, then instead of making the necessary changes, passively take out your tin can and howl for cash.
And despite the circulation and viewership declines, the profession thinks a non-profit model will save them.
These methods aren't working because the same corrupt elements are at play. The non-profit is a retreat strategy: they want to do the same thing, but trying to spin the optics to make it seem they are some sort of noble civil servants, and not broke and inept blowhards who still do not see what they have done to the profession.
It is obvious that this is a ruse to exploit their own incompetence into something noble, but to a dead profession, they will play any trick to pretend an archaic system to information corruption can be brought back to life...