When I had my own experimental news site Chaser News, I was transparent. I didn't edit anything, from interviews, to my progress on stories. When I did things and got information, how I got it was made public. When I struck out, I said it out in the open. In 2007. Imagine that.
Oh, whoop di do.
They are calling it "unusual".
Actually, it is too little, too late.
It is a desperate move because the "get" didn't deliver, and it was still an empty and factually devoid interview...