Google hysteria on its way.

Facebook got its beating, and now Google seems to be next on the list.

The narrative has already been set that Big Tech is very dangerous and will control people as if they were robots.

It is a very interesting angle to take. The leaked "Selfish Ledger" video was the opening salvo.

Then it was looking at Google's patents and seeing riffs of that same video.

While you have some outlets dismissing the idea, others are picking up on it, questioning whether other PR stunts at Google are real or a hoax.

Unlike the Facebook Debacle, Google isn't getting the same drubbing, but the journalistic narrative is the same -- and it all goes back to the 2016 US elections.

It is the reason why there is about hysteria over Russia influencing voters -- because journalists could not get everybody to vote for Hillary Clinton. Social engineering has been a goal for those in mass communications for a while now: journalists couldn't sway the vote and panicked, knowing it spelled the end of their reign.

But then Big Tech also panicked for the same reason: because they skewed the coverage, and Donald Trump still won.

The notion that you can fool all of the people all of the time is still strong. The arrogance that you can persuade all 7.4 billion of us is absurd. Dissent is a given, even with propaganda, psychology, and algorithms.

It's not a realistic goal. You are not going to get mass compliance -- there are always rebels, opportunists, traitors, brats, divas, mules, and visionaries who are not going to play ball because they think differently, have different life requirements, and think for themselves, no matter what you do or say.

Both the press and Big Tech immediately pointed the finger at Russia for one reason: they had to blame someone for the upset. Had they respect for their audiences, they would realize people have their numerous reasons for making their life choices, and picked the option that suited them.

But no, people didn't vote because they had their reasons: they had to be brainwashed into it.

And suddenly, the paranoid conspiracy theories overtook common sense, reason, and the ability to grasp reality.

But the press did not just blame Russia. They also blamed Big Tech -- and now we are seeing all sorts of stories about how these companies are villains out to brainwash the masses into compliance.

If Big Tech thinks they can do it, they are free to hold their delusions, but there is a difference between persuasion and goodwill. People will play along until something or someone better comes along, and then, good riddance Big Tech.

And all those games of psychological combat prove to be faulty as their fortunes crumble.

It happened to journalism first. The press had public good will until a superior model came along, and then people left. It will happen to Big Tech -- and much sooner than it happened to journalism.

Even in the political sphere, we see politicians such as Kathleen Wynne play delicate games to appease voting blocs as she gave them the moon -- and they still dumped her the first chance they got when they had an untested rival promise to throw even more money and power their way.

Power and control are illusionary. A deft magician can make it seem as if he has it -- but look beneath the surface, and you see a very different dynamic.

Google hysteria is beginning. There is no doubt that there will be more anti-Big Tech narratives coming in the next few months.

But it won't change progress -- or turn back the clock...