Memo to journalists: Journalism didn't just lose the battle. They lost the war.

LA Weekly has been sold and there is worry. And journalists who are angry as the sale is not even transparent. LA Weekly

A war on journalism?

Not anymore.

The war was fought a long while ago, and journalists lost.

Sure, there were warning signs. Sexual predators and fabricators got hired, groomed, fawned over, protection, promoted, and spoiled silly by their masters. While PR firms and their ilk spent billions of dollars researching how to better do their jobs...

Journalists did not. They thought they knew everything.

The j-schools didn't conduct studies. The deans got uppity at the notion that they had to change the ways they taught future generations. Editors dismissed innovative ideas.

Journalists bragged about who they bedded, how drunk they got, and the glorious old fights they had when stoned, and they always tried to one up each other with war stories.

They scraped off each others' newscasts. They plagiarized and they rehashed press releases. They let PR firms dictate the stories. They covered fake celebrities. They relied on pundits instead of people with actual facts.

But say any of it, and the howling from the peanut gallery at the thought that they are less than perfect says it all.

Journalism has lost the war. They never got that they were soldiers in a war to liberate truth from lies. They never had their war manuals. They never trained soldiers to be soldiers. They covered beauty pageants and worst-dressed lists. They covered canned events such as debates and press conferences as if those choreographed affairs were legitimate news stories.

And now they are alarmed? When they were taken prisoner by the victors of the war they never knew they were their enemies?

That fact that journalists never realized it tells you the true state of affairs for the profession. When the American president calls the traditional press "fake news", he has a point.

He knew how to play them ever since November 1, 1976 when he beguiled The New York TimesHow could he ever have respect for a press that published that?

Journalism has more than just a problem. Way more than just a crisis. Even more than just a cataclysm.

It first has to come to grips with its own demise, and make certain that its rebirth is one with a phoenix -- and not a zombie as all signs point to at the moment.

But that won't happen unless journalists look inward to do the first exposé it must do: on itself.

Fortunately, I have already taken the trouble to do it, and I will continue to fight for truth in any way I can.